Press kit

Survive No10

Writing about the game? Everything you need is on this page: the key facts, descriptions you can copy, and screenshots you’re welcome to use with a link back to No10.co.uk.

Download the press pack See the game

Zip file with six PNG screenshots and the logo in two versions.

The essentials

Fact sheet

The basics at a glance, all accurate as of the current edition.

Title: Survive No10
From: No10.co.uk, an independent UK website
Genre: Political survival and strategy
Setting: A fictionalised modern British premiership
Platform: Any modern web browser on phone, tablet or desktop. No download needed.
Price: £2.99 one-time payment. No ads, no subscription, no in-game purchases.
Content: 656 political dilemmas, election nights, second terms and nine ranks to earn
Core idea: Keep the public, your party, the markets and the press above zero for as long as you can
Website: no10.co.uk
Note: Independent and unofficial. Not affiliated with HM Government or the Prime Minister’s Office.

Ready to use

Descriptions

Copy these as they are, or shorten them to fit. Please link to no10.co.uk when you use them.

One line

Survive No10 is a British political survival game where you play the Prime Minister and every decision could be your last.

Short description

Survive No10 puts you in Downing Street. Each day a new crisis lands on your desk, from rail strikes to wildfires, with three ways to respond. Every choice moves four ratings: the public, your party, the markets and the press. Let any of them hit zero and your time at No10 is over.

Full description

How long would you last as Prime Minister? Survive No10 is a British political survival game from No10.co.uk. Every issue arrives as a briefing from your Private Secretary, and each of your three options has consequences for the public, your party, the markets and the press. After every decision, the Daily Splash shows you the next day’s front page and the fallout for your ratings.

With 656 dilemmas and no repeats until you’ve seen them all, every premiership plays out differently. Last five years and you face the voters on election night, where a win means a second term. Every game ends with one of nine ranks, a chart of how your ratings moved and a front page you can share with friends. There’s also an optional Pressure mode that gives you 20 seconds per decision.

Survive No10 plays in any modern browser on phone, tablet or desktop. It costs £2.99 once, with no ads, no subscription and no in-game purchases.

Free to use